A villa is more than a house or piece of property. It some cases it’s a reflection of one’s lifestyle, making it more of a statement rather than a real estate decision. Many expats who come to Dubai with good pay packages choose to live in villas that give them the feel of space, despite being located in busy areas.

1. Invest in high quality photos
When selling a villa, keep in mind the rise of online house-hunting; tap into that section. Invest in good photos of your villa. A listing without photos or even with poor imagery is unlikely to have buyers lining up. Most of the buyers will want to “view” the house before they make the trip to the property. It is a great chance to make a good first impression.

2. Different customer, different house
A good villa has many features — a living room, state-of-the-art kitchen, open spaces, garage, swimming pool, community area and so on. Sellers must appreciate that each buyer is going to value a different aspect. This way, you can customise your offerings accordingly and bring out the relevant points for the buyer.

Sellers must appreciate that each buyer is going to value a different aspect. This way, you can customise your offerings accordingly and bring out the relevant points for the buyer.

3. Emphasise benefits but don’t ignore flaws
As you point out the positives, make sure you also touch upon certain flaws. The rationale being that what you think of as negative, can be a positive point for someone else. Sellers often tend to go for hard sell leading to dissatisfied customers.

4. Bring out the villa’s uniqueness
Unlike an apartment, villas are a lot more unique and each property has something special about it. It is essential to know the unique points of each property. Doing so will save you time, effort and help get the best deal.

5. Sell the experience
This is particularly true for rental properties. Living in a villa is more than just living in a house with big rooms. It is about the experience of having a space, both indoor and outdoor, that spells luxury. It is not enough to talk about tangible benefits like interior, landscaping, fittings. The seller should draw attention to the safety, community and the prestige the property brings.

A villa, a townhouse, anything that deviates from the traditional apartment requires a little more deftness in dealing with buyers. It requires a very targeted approach to selling that focuses on the needs of the buyers and matches properties to it. A villa purchase is an important decision, so a prospective buyer must be completely happy with the property before inhabiting it. With the demand rising in the UAE, particularly in Dubai, we see many residents moving towards the villa lifestyle. This allows them to create a space that is exclusively designed for them and their families, away from the city but still close enough to it.

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