UAE government wants to understand the people and their needs
How do you define or describe a UAE consumer when you have almost 200 plus nationalities dwelling?

“It was indeed a long excerise,” says Dr Aisha Butti bin Bishr, while sharing that the UAE government wants to understand the people and their needs and set a global precedence for the same by incorporating required policy and project changes with ‘happiness’ being on the agenda.

The director-general of the Smart Dubai Office (SDO), further states that the UAE has moved its focus to the “city experience”. The SDO has city experience lab where in the effort is made to understand needs of today’s modern UAE consumer. The private sector is now working closely with SDO to use the technologies to tap their potential consumer base. Currently there are about 18-20 companies which are closely working with SDO.”

The main focus from now on will be on blockchain technology, Bishr explained that by widely implementing blockchain technology we are offering safer and quicker transactions and hopefully in the forthcoming 37th annual Gitex Technology Week we can expect a certain announcement on blockchain from the government.

“In fact the agenda for H1 2018 will revolve around implementation of blockchain technology in the nation’s key sectors,” she said.

Dr Bin Bishr on Sunday was speaking at a Press conference where she announced that Smart Dubai is gearing up to take part in the 37th annual Gitex Technology Week. For the duration of the event – which is scheduled to go on from October 8 to 12 at the Dubai World Trade Centre – the Smart Dubai booth will bring together more than 42 government and private institutions. The booth will take the visitors on a journey to the future, offering a vivid example of how Smart Dubai intends to build on its cooperative ties with government entities and the private sector in order to contribute to the UAE Centennial 2071.

“Gitex Technology Week has established itself as a staple annual event that attracts top-ranking decision makers from institutions across the country,” asserted Bishr, along with Wesam Lootah, CEO of the Smart Dubai Government Establishment (SDG), and representatives from local and international media.

Dr Bin Bishr explained that for the past few years, the SDO has sought to take advantage of the event to introduce its plans, projects and latest smart government services to the public and stakeholders. “As the government entity leading the smart transformation of Dubai, we are committed to achieving our mission to make Dubai the smartest and happiest city in the world,” she said. “To that end, we work to strengthen cooperation with our government and private-sector partners within an integrated and developed system.”

“Smart cities are the future,” said Bishr, “Smart Dubai has dedicated all of its strategies, initiatives and programmes to creating a better future for the citizens and residents of Dubai – one that places their happiness and wellbeing above all, as directed by the wise leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.”

“Smart Dubai is actively and continuously coordinating efforts and initiatives with its public and private-sector partners,” Dr Bin Bishr continued. “Our concerted efforts will facilitate the emirate’s transition towards technological innovation to ensure optimal use of the city’s resources and provide integrated and secure daily services for individuals and businesses. Our Smart City initiatives are designed to galvanise innovation in both the public and private sectors, increasing Dubai’s attractiveness to businesses and further growing our portfolio of smart services.”

Gitex Technology Week attracts experts, decision makers and pioneers in innovation and technology from around the world. The high-profile event helps promote Smart Dubai’s role as the official government body in charge of leading the city’s smart transformation and harmonising efforts between the public and private sectors in order to make Dubai the happiest and smartest city in the world. “This year’s event takes place as the UAE moves ever so confidently towards the UAE Centennial 2071 and a mere few days after the Government Meetings that concluded last week,” said Lootah. “We look forward to taking the visitors to our booth at Gitex Technology Week on a journey to the future – a journey we are already on – and to highlighting the achievements of the Smart Dubai 2021 Strategy, as well as our collaboration with government institutions and the private sector to achieve the vision of the leadership to be the best country in the world by 2071.”

Gitex Technology Week 2017 highlights the latest technology in healthcare, education and construction, among other sectors, and will offer, through thousands of exhibitors, a variety of new events, including educational opportunities, such as lectures and technical seminars with keynote speakers.

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