ITP Live, the social influencer division of ITP Media Group, broke an official Guinness World Record on Wednesday night for the “picture taken with the world’s longest selfie stick”.

The record was broken at the official ITP Live launch party at the Viceroy Palm Jumeirah Dubai hotel.

The title had previously been held by Blasteem’s Matt & Bise, two Italian bloggers who created a selfie stick measuring 15.57m. ITP Live beat the record with a selfie stick measuring a whopping 16m with the record-breaking selfie captured by a Samsung Galaxy S8.

Samer Khallouf, the official adjudicator from Guinness World Records said: “The selfie stick adhered to the guidelines breaking the current record title. As the global authority on record-breaking, we are always happy to see such great feats in the UAE and be a part of these astonishing events.”

The event was held at Penthouse Suite of the new Viceroy Palm Jumeirah Dubai hotel, which was attended by senior media agency teams and selected GCC influencers boasting a social reach in excess of 10 million.

Ahmad Bashour, general manager, ITP Live, said: “Breaking the record was a nice way to celebrate the official launch of our influencer website,, and it is great to be a Guinness World Record holder, but our real objective here is to break records for our clients and help them harness the power of the influencer market.”

ITP Live’s social influencer agency operates across the GCC and has already started working with brands including L’Oreal, Unilever, Galeries Lafayette, DTCM, P&G, ADCB, Porsche, Mazda, Bourjois, Al Tayer, KFC,, Godiva and many others.

The ITP Live Party was presented by e-commerce store E-Labelz and supported by award-winning agency Garage 366, Emirates NBD, kaya Skin Clinic and skinue and the event partners were SKAI, Shock Talent Management, MMI and Viceroy Palm Jumeirah Dubai.

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