Emaar Hospitality Group, the hospitality and leisure subsidiary of global developer Emaar Properties, has announced its expansion plan.
The Group will open 35 new hotels and serviced residences under its three flagship brands, The Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels, in Dubai, the UAE, as well as key international markets.
The landmark expansion by the home-grown Dubai hospitality provider was unveiled on the sidelines of the Arabian Travel Market (ATM 2016), held in April.
Addressing a press conference, Chris Newman, Corporate Director of Operations at Emaar Hospitality Group, said that the high-profile expansion of the company includes the opening of new properties in Dubai, as well as new management contracts to operate hotels and serviced residences in Fujairah in the UAE and Saudi Arabia. Emaar has also signed management contracts for upcoming hotels and serviced residences projects in Bahrain, Turkey and Egypt.
”We are [now] taking our home-grown expertise to international markets and newer geographies,” he added. The new openings will take the total number of new hotel rooms being added by Emaar Hospitality Group in the UAE to 3,835 and the number of new serviced residences to 4,249.
Internationally, Emaar will add to its portfolio 707 hotel rooms and 833 serviced residences.
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